YDF FASHION
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We help our clients in fashion industry to create meaningful identities, websites, packaging, publications. Be that an international campaign or a small independent initiative.

Successful projects come from developing great understanding from the start. We’re good at listening and take time to fully grasp our client’s personality and objectives. This helps to develop long-term relationships, where we continue to deliver across different platforms.
In a fast-paced world clients value our ability to distil complexity into crisp, clean thinking. We believe in a design-led approach where we use research and strategy to uncover bold ideas and authentic concepts.

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​Elva-Dongfang Ye
Director
Dongfang was born in Sichuan, southwest China. She has a solid professional education background in fashion design. She completed her Master's Degree of Fashion Design in the University of The Arts London.
After working in several luxury fashion companies in London she founded her own company, a creative design studio specialised for fashion industry. 
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She is a talented, adaptable, and creative designer with comprehensive graphic/fashion design and consulting working experience. Elva used to work as assistant designer in Vivienne Westwood, a world renowned British fashion brand company. 



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Ting Huang
UI/Graphic Designer
Ting is an experienced Graphic Designer with a demonstrated history of working in the internet industry. Skilled in Typography, Book Design, Web Design, Art Direction, and Page Layout. Strong arts and design professional with a Bachelor's Degree focused in Graphic Design from Central Saint Martin.

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